With identity theft and fraud at an all-time high I try to be super mindful of what I throw out. Even handing a customer an old box with some of their parts in it. You never know what could be had or come of your name and address and etc. on a box. Pretty much all...
Old-school customers know your shop, know a friend, or maybe they’ve seen your business sign. But today's customers are more likely to find you using their cell phones. Hopefully, your small business has a website designed to draw customers to your shop. However, more...
If you've got a pile of spray cans from products like penetrating oil with the nozzle broken off, you can tap them with a piercing freon tap that has a hose attached. Drain them into a container and then you can pour them into a squirt can. Obviously, one should wear...
THE FREE NICKEL TOUR Often a new customer will stop by saying, "So-and-So at XYZ Garage told me to stop by and ask for the 'Free Nickel Tour'. I'm interested in having a high-performance engine built." I have found this too be far more productive marketing than...
IT’S BETTER TO SUCK AT YOUR JOB Sometimes, it is better to suck at your job instead of using an air blow gun to remove debris or chips away from your work piece. Using a vacuum will keep your work area cleaner along with reducing air borne irritants and possible eye...
HOW BIG IS YOUR WARRANTY "90-DAY WARRANTY"... "1-YEAR WARRANTY"... "LIMITED LIFETIME WARRANTY"... Many shop owners hand write the coverage on the customer's invoice. But what does it cover? Does this protect your shop? A written warranty provides benefits for you and...