Old-school customers know your shop, know a friend, or maybe they’ve seen your business sign. But today’s customers are more likely to find you using their cell phones. Hopefully, your small business has a website designed to draw customers to your shop. However, more buyers are now looking to find businesses using social media. Platforms like Instagram, TikTok, Twitter, and Facebook offer search routines to help find a small business. Contributing to these platforms allows your business to reach more customers in your town and also across the globe. The four big social media platforms lend themselves to publishing your own interesting content to gain profitable business. Content marketing allows you to position yourself as the expert in your field and provide your customers with relevant and entertaining content that will draw folks into your world. You can start simple by posting photos of your shop and of recent work using your camera phone. More elaborate content could include video clips. The idea is to keep your name and your products in front of your customers using every tool at your disposal. Social media tools are inexpensive and easy to use.
Steve Rich
Don Gross Warehouse-Sterling Engine Parts
N.Kansas City, MO
