A BUSINESS WITHOUT A SIGN IS A SIGN OF NO BUSINESS
US Census reports 18% of households relocate every year, meaning new potential customers pass your building every day. A one-time investment in a well-designed sign will pay for itself very quickly. Signs are cheap to produce and if they are mounted on your property or hang on your vehicle there is no monthly advertising cost, and they work 24-7. Three signs to consider: 1) STREET signs should be large enough to be seen from all directions and include just enough information to let drivers know the nature of the business. Include your company name, type of business, and phone number. 2) BUILDING signs can include more information because the reader is generally stationary. The more information you include here, the better. These signs should include your company services and other contact information like your web address. 3) VEHICLES are rolling billboards and are a great form of advertising. At the very least your company vehicles should display removable magnetic signs listing your company name and phone number. More aggressive marketers will paint a permanent message, or wrap the entire vehicle in advertising. Technology now offers many kinds of signs, including 3D. And there are lots of other sign opportunities inside and around your business. Don’t miss out on maximizing your advertising potential by utilizing this cheap form of marketing. Signs are a great advertising value.
Steve Rich
Sterling Bearing, Inc.
Kansas City, MO
June, 2014
