Dec 1, 2014 | OPERATIONS

Business Operations

The Secret To Effective Sales
Sales is nothing more than a communication between your shop, which sells parts and labor, and a customer who wants to buy parts and labor. This communication can take place over the phone, at your counter or on the web. There are lots of specific tips that will improve a customer’s first impression of your shop, like greeting them enthusiastically, making eye contact, and using a firm handshake, but the secret to sales success can be boiled down to one philosophy; be interested in your customer. If you are truly interested in your customer, treat them like family. That interest will drive your conduct and payoff in more sales and bigger profits for your shop.

Steve Rich
Sterling Bearing, Inc.
Kansas City, MO
December, 2014